<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[GIBU]]></title><description><![CDATA[GIBU]]></description><link>https://www.gibu.agency/publicat</link><generator>RSS for Node</generator><lastBuildDate>Wed, 16 Sep 2026 17:41:29 GMT</lastBuildDate><atom:link href="https://www.gibu.agency/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Heart Behind the Work: Carlos Hilaga on Leadership, Production, and Building What Matters]]></title><description><![CDATA[After nearly six years working across teams, people, and productions, Carlos Hilaga, GIBU Agency’s Executive Producer, has developed a perspective on leadership that goes beyond timelines, resources, and deliverables. For Carlos, production is an ecosystem that needs to be nurtured, mentored, and given the right direction to grow. His role is to help create an environment where creative minds can do their best work while ensuring that the work creates value for the businesses and brands GIBU...]]></description><link>https://www.gibu.agency/post/the-heart-behind-the-work-carlos-hilaga-on-leadership-production-and-building-what-matters</link><guid isPermaLink="false">6a8f358732db6cbd6a2ab037</guid><category><![CDATA[News]]></category><pubDate>Wed, 26 Aug 2026 19:04:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_21223971274d49f08e5780febfa82b9e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[Nutrifam: Makes Magic Rice a Campaign that invites you back to eat at the table.]]></title><description><![CDATA[How GIBU Agency turned a health-conscious rice alternative into an invitation to enjoy the staple Filipinos already love. Rice is more than a side dish in Filipino households. It is part of the everyday meal, a familiar comfort, and often the food people find hardest to give up when trying to eat healthier. For Nutrifam’s Magic Rice, the challenge was therefore bigger than building awareness. The real question was consideration: How can a better-for-you rice option feel like a natural switch,...]]></description><link>https://www.gibu.agency/post/magic-rice-makes-kaninan-na-a-more-natural-choice-for-better-for-you-rice</link><guid isPermaLink="false">6a8df38a6332daeb5c5217a1</guid><category><![CDATA[Works]]></category><category><![CDATA[News]]></category><pubDate>Tue, 25 Aug 2026 20:36:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_c84f04d7a0444bcbb69d95e542f8105f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[Gia Gabrinao on Creativity, Craft, and the Future of Art Direction]]></title><description><![CDATA[GIBU Appoints Gia Gabrinao as the Jr. Art Director (Creatives). At GIBU Agency, creativity is not simply about producing work that looks good. It is about finding meaning, building connections, solving problems, and making choices with intention. For Gia Gabrinao, Jr. Art Director at GIBU, creativity exists somewhere between familiarity and surprise—a balance that allows ideas to connect with people while still giving them something unexpected. “Good creative work shouldn’t just look...]]></description><link>https://www.gibu.agency/post/gia-gabrinao-on-creativity-craft-and-the-future-of-art-direction</link><guid isPermaLink="false">6a8d7f8dd375167784522f97</guid><category><![CDATA[News]]></category><pubDate>Tue, 25 Aug 2026 12:15:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_4500867059d84bb78a88744d3e9e24ea~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[Culture Code: Decoding the Communities Shaping Consumer Behavior]]></title><description><![CDATA[By GIBU Publicat The relationship between brands and consumers has changed. Consumers are no longer simply audiences waiting to be reached. They discover, validate, share, and shape what becomes relevant through creators, fandoms, subcultures, shared passions, and communities. For brands, the question is no longer just “Who is the audience?” It is becoming: “Who is shaping the audience?” Culture Code is an upcoming platform by GIBU Publicat that explores the communities, cultural forces,...]]></description><link>https://www.gibu.agency/post/culture-code-decoding-the-communities-shaping-consumer-behavior</link><guid isPermaLink="false">6a8a4874f46f94d7c1a2c7f4</guid><category><![CDATA[News]]></category><pubDate>Sun, 23 Aug 2026 01:21:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_f8a3861754094d28a72a3186211dc72c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[Q1-Q3 Wrap-UP: What Just Happened in 2026?]]></title><description><![CDATA[January–August 2026 The first half of 2026 has been anything but quiet. From creative gatherings and industry masterclasses to new conversations around sustainability and recognition for our own people, the past months have given us plenty of reasons to pause, reflect, and look ahead. For GIBU, these moments are more than milestones. They are opportunities to stay close to the conversations shaping industries, sharpen our craft, and bring new perspectives back into the work we do for brands...]]></description><link>https://www.gibu.agency/post/q1-q3-wrap-up-what-just-happened-in-2026</link><guid isPermaLink="false">6a85e12e57720c802c15cde1</guid><category><![CDATA[News]]></category><pubDate>Wed, 19 Aug 2026 17:27:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_e1b1ddda58ba45798f31239d90d65869~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[GIBU at GDG PUP Sparkfest 2026 - INKSPIRE: The Art of Visual Storytelling in the Digital Age]]></title><description><![CDATA[MANILA, PHILIPPINES — June 17, 2026 — In a digital landscape where technology can build powerful products and systems, communicating those ideas effectively has become just as important as building them. This was at the heart of Inkspire, a flagship learning session under SparkPulse: Design. Build. Deploy. by the Google Developer Group Polytechnic University of the Philippines (GDG PUP), held on June 17, 2026 at the PUP Information and Communications Technology Office. Bringing together...]]></description><link>https://www.gibu.agency/post/gibu-at-gdg-pup-sparkfest-2026-inkspire-the-art-of-visual-storytelling-in-the-digital-age</link><guid isPermaLink="false">6a854981afe76bd8b288f854</guid><category><![CDATA[News]]></category><pubDate>Wed, 19 Aug 2026 06:22:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_061aafda04c3419f8419cd562231d6b4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[GIBU Launches WAAAVE to Empower Startups and SMEs: A Path to Sustainable Growth]]></title><description><![CDATA[MANILA, Philippines — In the aftermath of the pandemic, many businesses have struggled to regain their footing. In response, GIBU is proud to announce the launch of WAAAVE by GIBU, a new initiative designed to support startups and MSMEs. WAAAVE aims to provide the creative, strategic, and mentorship support needed for these businesses to grow and make a lasting impact on the market. Why WAAAVE? A Commitment to Empower MSMEs Despite the challenges posed by the pandemic, Micro, Small, and...]]></description><link>https://www.gibu.agency/post/gibu-launches-waaave-to-empower-startups-and-smes-a-path-to-sustainable-growth</link><guid isPermaLink="false">6a85381b3a73f167659fd68b</guid><category><![CDATA[News]]></category><pubDate>Tue, 18 Aug 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_b4f4641b77884ed8b456a5a00fb60914~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[TRU$T as the New Media Currency: Building a Social-First Campaign]]></title><description><![CDATA[The era of buying reach is giving way to the era of earning belief. For years, influencer marketing was largely a numbers game: bigger following, bigger reach, bigger campaign. But audiences have changed. Today, consumers—particularly Millennials and Gen Z—are increasingly drawn to creators who feel familiar, relatable, and real. The most valuable influence may no longer come from the person with the largest audience, but from the person whose audience actually listens. This report show how...]]></description><link>https://www.gibu.agency/post/tru-t-as-the-new-media-currency-building-a-social-first-campaign</link><guid isPermaLink="false">6a7a2fe63e0864161ece841f</guid><category><![CDATA[Consumer Insights]]></category><pubDate>Tue, 11 Aug 2026 10:32:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_7ad5e6fa61e54efa91a9bd72c31d3be4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[The Fragmented Attention Economy: Being Everywhere Is No Longer Enough]]></title><description><![CDATA[Consumers don’t experience your brand in channels. They experience it as one continuous journey. In a world where a customer can move from TikTok to Instagram, from a mobile screen to a physical store, and from an advertisement to a chatbot in a matter of minutes, brands face a new challenge: how do you turn fragmented attention into a connected brand experience? The Fragmented Attention Economy explores the emerging discipline of omnichannel storytelling—where creative, media, data,...]]></description><link>https://www.gibu.agency/post/the-fragmented-attention-economy-being-everywhere-is-no-longer-enough</link><guid isPermaLink="false">6a7a2bd6ecb2cb929ff75196</guid><category><![CDATA[Consumer Insights]]></category><pubDate>Mon, 10 Aug 2026 20:04:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_7e107dfb70514b4faf3c6172d47800f8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item><item><title><![CDATA[The Digital Dressing Room: Gen Z’s Click-to-Closet Habits]]></title><description><![CDATA[A data-driven look at how social feeds, creators, and culture move Gen Z from inspiration → cart → closet. Mapping Gen Z’s Digital Fashion Behavior? Gen Z doesn’t just discover fashion online. They discover, validate, desire, compare, buy, and share it there. The Digital Dressing Room is a data-informed look at how Gen Z moves from scroll to style, inspiration to checkout, and purchase to participation—and what that journey means for brands competing for attention in an increasingly social,...]]></description><link>https://www.gibu.agency/post/the-digital-dressing-room-gen-z-s-click-to-closet-habits</link><guid isPermaLink="false">6a7a1433093f5cfd041d8574</guid><category><![CDATA[Consumer Insights]]></category><pubDate>Mon, 10 Aug 2026 19:11:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51ed9e_7e56a8635bba449c9bae58d8d10ae626~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>PUBLICAT 2026</dc:creator></item></channel></rss>